Assignment 1

In this advertisement the artist uses contrast and repetition or rhythm to catch their reader’s attention. The contrast between the normal recognized foosball figure, and the ballerina figure that is added makes the changes and message of the advertisement obvious to its audience. The color contrast is also used to grab your attention the pint against the normal colors seen on a foosball table. Since the average person has seen and played on a foosball table, the reader will recognize the difference and the out of place kicker. Rhythm was used in the angle the foosball table was photographed. How the bars are at a diagonal, which with the contrast differences in color and the odd kicker can almost point the readers eye to the point of reference the ad is trying to attract you to. After looking at this ad closely, I think that there is an added radial glow or lighting centering on the ballerina, which directs the reader’s eye to the focal point of the advertisement. These combinations of lighting, color, angle and repetition; which clearly conveys the advertisements message without having to specifically say. I think this advertisement does a great job in using different principal of design to attract a reader’s attention.